Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn’t. After my post yesterday on the deepening of personalization across the Internet,…
Read MoreInternet Marketing
Personalization deepens
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon…
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Do you have award-winning copy?
Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found…
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What if no one came to your web site?
Web feeds, such as RSS (and e-mail before that), are part of a new wave of information integration—content that is part of your customer’s daily experience. Just as marketers have…
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Personality marketing
Chad White has a great blog today on Email Insider called “Personality Goes a Long Way.” Lots of people have written about this before, but Chad has great examples all…
Read MoreMisguided professionalism
Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to “act professional.” But more and more, I am running into…
Read MoreWhy small is so hard when you’re big
I’ve written before about the search marketing difficulties of large sites, but today I want to make a bigger point. Doing anything small is hard for many large companies. If…
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The world of virtual world marketing
I’m racing headlong to age fifty, but some days I feel older than others. Lately I have been feeling oh-so-twentieth-century whenever someone talks about marketing campaigns in virtual worlds, such…
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Why is Internet marketing so challenging?
Old-style marketing wasn’t easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we hired some creative people—or even a…
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What’s the easy way to attract links?
Everyone knows that links are a critical part of any organic search marketing campaign. It’s not possible for your pages to rank highly for competitive keywords without amassing many high-quality…
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