How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you’ve probably written off the Internet for that….
Read MoreInternet Marketing
Web marketing for consultants
I had a chance to speak to the NJ Coast IEEE Consultants group today, showing them how to juice up their Web marketing. Consultants are experts in their specialty, but…
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Big companies change a lot
After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging…
Read MorePunishing Yahoo! for not being Google
The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder. Can Jerry Yang restore…
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Search marketing for direct marketers
I was lucky to be on a great panel today (Detlev Johnson, Jeannette Kocsis, Heather Lloyd-Martin, and Lee Odden) on social media marketing. I did the kickoff pitch, on a…
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How do you track offline sales?
Often when I speak to groups, I ask for a show of hands. “How many of you have a shopping cart on your Web site?” Rarely do even ten percent…
Read MoreI did the contest wrong quickly
Some of you noticed that I put a contest up yesterday for the story about the worst marketer—the one who most needs to learn to do it wrong quickly. (Thanks,…
Read MoreDo It Wrong Quickly–The contest
Earlier this week, I let readers know about my new book, “Do It Wrong Quickly”. I talked about my motivations in writing the book, one of which is to respond…
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Global Marketing 2.0
I had a great time today presenting at the Reaching Out to Your Global Customers conference in Lancaster PA. I met a number of local businesses looking to enter world…
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Are you “customer-facing”?
Last week, I posted about how big-company marketers must influence other employees within their company to make the most of the new Internet marketing opportunities. But someone commented to me,…
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