I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales…
Read MoreInternet marketing
When will you know enough about digital marketing?
I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they…
Read MoreDetrimental SEO myths still plaguing online businesses
In the realm of SEO it’s especially true that certain older tactics and strategies are no longer effective – and in some cases may get you penalized. However, the depletion rate of total SEO tactics…
Read More
Are you brave enough for digital marketing?
I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students…
Read More
The end of the digital free lunch
Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that.
Read More11 tips and tools to jump-start your SEO
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a…
Read MoreHow SMB eCommerce retailers can turn everyday challenges into sales
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels,…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read More
Personal brands for everyone
2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you,…
Read More
Remember to tend to your technology
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family…
Read More
