The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to…
Read MoreInternet marketing
Internet marketers lack industry benchmarks
It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I…
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Is the regulatory cure worse than the marketing disease?
What I know about pharmaceutical regulation fits snugly in a thimble. But I know a lot about Internet marketing. I started to wonder about how regulation and Internet marketing work…
Read MoreThe Internet marketing marathon
The 113th running of the famed Boston Marathon scheduled for Monday April 20th (which happens to be my birthday, as well, if anyone gives a rip, and, no, I was…
Read MoreWhat do you do for your customers?
Michael Port, in his excellent book, “Book Yourself Solid,” advises consultants to give a great deal of thought to how they answer the cocktail party question, “And so what do…
Read MoreBaseball’s first pitch ain’t like an Internet pitch
It’s that time of the year. No, not tax time although that is pretty close. It’s springtime. Here in NC everything is starting to bloom. Sneezing has commenced and pretty…
Read MoreCustomer responsibility in Internet marketing
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I’ve…
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
Read MoreDoes search marketing belong in marketing or sales?
A fun part of being a consultant is that clients always ask me questions. I have always loved to help people with problems, so it works out well fro me….
Read MoreInternet marketing is for the birds
Spring is upon us here in North Carolina. There are things blooming, allergies kicking up, soccer and baseball being played and more. In our backyard, we have added some bird…
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