Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether…
Read MoreInternet marketing
The danger of internet marketing autopilot
One of my kids approached me, book in hand, asking, “What’s the difference between a possum and an opossum?” I was busy doing something else, so I languidly replied, “They…
Read MoreBest practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
Read MoreContent, community, and context in internet marketing
In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really…
Read MoreA month off the grid
For those of you just tuning in at home, this is my first day back at work after a month off. I’ve never taken a month off since I got…
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See you in September
This is my August monthly newsletter, and just happens to be the 700th Biznology blog post since it’s inception. But it’s also going to be my only blog post of…
Read MoreGoogle’s YouTube Money Pit
Everywhere you look, you read more reports of just how much money Google is hemorrhaging from YouTube. The servers, the storage, the bandwidth, oh my! The speculations on Google’s sinkhole…
Read MoreDo You Hear What I Hear?
Readers of my posts know that I am a career sales professional. Aside from the occasional foray into other areas of work I have been in some form of selling…
Read MoreThe Internet: The thing that ate marketing?
Sometimes I think that traditional offline marketers look at the Internet like the title character of some monster movie–the Internet is the thing that ate marketing. It doesn’t have to…
Read MoreWhy Internet marketing is just getting started
Someone said to me today, “It must have been great to be part of Internet marketing from the beginning.” Well, it has been. But in truth, we’re still at the…
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