I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
Read MoreInternet marketing
Write a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreThe internet has sent marketing back to its roots
When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
Read MoreI Am Just a Seeker
I am not an expert in social media. I am not an expert in search marketing. I am not an expert in anything, really. I don’t like the title when…
Read MoreUnderstanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
Read More
The missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
Read More
Stop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
Read MoreHow much more internet can we take?
As human beings we are not limitless in our ability to do anything. The physical laws of nature and the physical limitations of our bodies bind us. We can stretch…
Read MoreCoordinating your digital marketing teams
I had so many appearances last week that I am still posting things I did last Thursday. I’m finally caught up today by posting my slides from last week’s Webinar…
Read More
