I got just that question from someone the other day, and it made me realize what a lousy job we marketing “gurus” are doing in explaining what is important to…
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Does an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
Read MoreDo online reviews matter to your existing customers?
You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to…
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Living the local life on the road
I am not a good traveler whether it’s in business or personal life. I mean this to say that I do travel, but it’s not my favorite thing to do….
Read MoreWhen is a search problem not a search problem?
Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem…
Read MoreTurning Off Social Media for One Month
You might recall that I like to take the month of August off, and that I stayed off social media for the entire month. Well, little did I know that…
Read MoreWhen social media is against the law
I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even…
Read MoreSmall biz starved for Internet marketing knowledge
This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to…
Read MoreHow do you get started in social media?
It’s the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming…
Read MoreIn digital marketing, sometimes the enemy is us
I am old, so I remember the Walt Kelly comic strip from the ’60s called Pogo, of which the most famous line ever was “I have met the enemy and…
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