Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreInternet marketing
Internet marketing is all relative
As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn’t planning to…
Read MoreMy interview with Webdagene in Oslo
I’m looking forward to my trip to Oslo in September to appear at the Wegdagene conference, where I will be doing a keynote speech and a workshop on experimental marketing…
Read MoreIs traditional marketing dead?
It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
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Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreThe internet generation gap is real and quite interesting
I had the chance to do some first hand “research” this weekend as I spent some time with a family member (he’s my half -brother, Dave, if you really need…
Read MoreDo you give new ideas a tough time?
In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
Read MoreAre you trying to do all of your marketing yourself?
This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me…
Read MoreScaling Social Intelligence Across the Enterprise
I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this…
Read MoreAre you following a “tail lights” strategy?
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what…
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