Long-time readers might know that I do something somewhat unusual each August. For the last two years (and I am doing it again this year), I take off the month…
Read MoreInternet marketing
Countdown to digital marketing success
“T-minus 9 minutes and holding…” I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude… Spaceflight! The…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe Internet industry sounds like Charlie Brown’s teacher
Do you remember Charlie Brown’s teacher from the classic Peanuts TV show of a better age gone by? Take a listen to Charlie Brown’s teacher’s voice and see if this…
Read MoreHi, my name is Frank and I am an Internet marketer
In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It’s an interesting crowd that is obviously not used…
Read MoreDoes the Internet allow more differentiation?
If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
Read MoreOrganizational Social Media
Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use…
Read MoreWe are in real need of clean air in Internet marketing
Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreLocal internet marketing with Google Places
You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
Read MoreThe first conversion: why repeat visits matter
Gentle reader, I am about to provide you the most blatantly obvious advice you’ll ever receive. No need to thank me. I’m happy to do it. And if you wonder…
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