I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28…
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What are you optimizing your pages for?
SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right. Increasingly,…
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Is your SEO strategy to barely avoid spamming?
When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles…
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IBM buys Coremetrics as the analytics battle heats up
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
Read MoreWhy Google doesn’t sweat phone apps
You’ve seen the ads: “There’s an app for that.” There does seem to be an app for just about anything when you own an iPhone, so you’d think that Google…
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Google’s ranking algorithm goes social
Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
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Site speed is now a Google search ranking factor
SEO is an ever-changing industry with ever-moving goalposts due to Google continuously tweaking its algorithm to provide higher quality search results to its users. It’s hard for search marketers and…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
Read MoreDo Your Employees Know Your Social Media Guidelines?
Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
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