If you’ve been paying attention to all the breathless reporting the last few months, you’ve undoubtedly been hearing about Google’s Panda update, where Google has cracked down on content farms…
Read MoreWhat’s the most important mobile marketing tactic?
Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same…
Read MoreSocial Search Is A Matter Of Trust Not Technology
There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals…
Read MoreSearch keywords are market segments
Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
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Why Google will clean Bing’s clock on local and mobile
Just recently as a month or two ago, I really thought that Bing had some genuine hope in making a dent in Google’s search dominance. Each month it seems like…
Read MoreWhy you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreApple is more successful than powerful
Apple was anointed the world’s most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a…
Read MoreTrends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
Read MoreWill Facebook kill Google?
I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer…
Read MoreWhat’s keeping Google up at night?
Do you sleep soundly each night? I know some of us do, but I know a lot of people who are worried. You might imagine that if you had all…
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