As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
Read MoreThe 5 things you need to know about the new Google search
Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreSEO ageism: Does Google prefer old web sites?
It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
Read MoreDoes Google need me to be a programmer to succeed at SEO?
Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. I think they are especially…
Read MoreGoogle’s new privacy policy is definitely good for Google
Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need…
Read MoreGoogle tells you where to place your content
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important…
Read MoreGoogle’s “Search plus your world” is heavy handed…so what?
For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search…
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