I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is…
Read More2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
Read MoreCopyright expert Nicholas Wells on the newest Google Bowling
How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law…
Read MoreYour keywords suck and are outdated
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
Read MoreWhich country search index is your page in?
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least…
Read More9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
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Select the right keywords for SEO success
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online…
Read MoreWhy haven’t you secured a ton of domain names?
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are…
Read MoreWinning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape —…
Read MoreYour online reputation needs to evolve with you
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making…
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