This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter”, is here. This month’s post discusses the inevitable clash of cultures between…
Read MoreYour website sucks
I am going to rush through some of the most obvious ones that pop up to me. These are general mistakes, concerns, and issues—I haven’t the time nor the impulse to collect and shame all of the perpetrators and perpetuators of this sort of thing, probably because I don’t make my money from web application development. So, without further ado, here’s my list of web application disasters and mistakes
Read More11 easy social media tips and tricks
This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social…
Read MoreIs link building hurting your marketing?
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
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How does paid search spending vary across your industry?
One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail…
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SEO isn’t for the birds. Really.
There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
Read MoreLink-builders versus content marketers
Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical,…
Read MoreIs “not provided” something for us to work around?
Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword…
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Unconventional ways to find link building opportunities
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to…
Read MoreGoogle Authorship brings your staff out from behind your brand
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as…
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