One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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How to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
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Creative strategies to improve your brand’s online reputation
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
Read MoreSocial media strategy leaders: Robert Bochnak
1. Hello, Bob! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I…
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How to simultaneously attract new prospects and retain loyal customers
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time…
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How storytelling can shape the corporate brand and culture
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
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Close up, nobody is normal: Generation clash or ageism?
Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current….
Read MoreIs Big Data changing your marketing?
You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are…
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