There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals…
Read MoreTrends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
Read MoreWill Facebook kill Google?
I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer…
Read MoreWhat’s keeping Google up at night?
Do you sleep soundly each night? I know some of us do, but I know a lot of people who are worried. You might imagine that if you had all…
Read MoreWhose brand does Google want to build?
Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That’s billion. With a “B”. Pretty good, huh? For GOOG, anyways. But what about for…
Read MoreScaling Social Intelligence Across the Enterprise
I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this…
Read MoreWhy give priority to mobile and social marketing?
The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
Read MoreWhich Google do your customers use? Which Facebook? Which Twitter?
For years, technology providers have sold marketers on the notion of “one-to-one” marketing. “Just imagine,” they say, “being able to deliver the right message, to the right customer, at the…
Read MoreHow do you leverage social media for SEO?
Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do…
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