In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a…
Read MoreIt’s a Google World and that’s fine by me
I will admit that I am on the higher end of the social media user scale with regard to age. If you are that curious, I am 47 years old…
Read MoreWhat’s next? Social media and the information life cycle
Back in the days when “Web 2.0” was a hot buzzword, many people asked what “Web 3.0” would look like. Even though that question sounds now as outdated as an…
Read MoreYou DO know what to say in social media
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know…
Read MoreThe New Facebook: I Get It and I Don’t
In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. From telling users what is important in their…
Read MoreAnswering the tough questions about social media
Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s…
Read MoreBook review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreIs the Valley mindset leaving $60 billion on the table?
I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet…
Read MoreBattle of the social media titans
Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side…
Read More
