If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins,…
Read MoreWhy Every Social Media Team Needs Millennials AND Boomers
I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a…
Read MoreHow to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t…
Read MoreA social media fast–scheduling makes it easy
Some of you know that I take each August off from social media and I will mostly do that again this year. I might decide to write a blog post…
Read MoreDo you have a handle on your online reputation?
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on…
Read MoreYou must commit to reddit to succeed
My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as…
Read MoreReddit is the 800-pound Gorilla in the room
reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this…
Read MoreImages are now mandatory in social media content
I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s…
Read MoreThe bloggers are the victims of bad blogger outreach
I just wrote an article, Blogger outreach is earned media PR, isn’t it?, wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s…
Read MoreWhy you shouldn’t bring your social media (completely) in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook, social media…
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