It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in…
Read MoreFacebook is now a local search tool for those on-the-go
On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on…
Read MoreAre you ahead of your social media customers?
I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying…
Read MoreHow do I avoid unsubscribes?
Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list,…
Read MoreFive digital media marketing lessons in Sandy’s eye
I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types…
Read MoreTop 5 Social Business Myths
As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated…
Read MoreYour online reputation should be a culmination of you
Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would…
Read MoreHow the Internet has made your B2B sales process outdated
I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a…
Read MoreA good reputation online is an essential marketing strategy
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression…
Read MoreHigher Education Faculty Continue to Use Social Media
Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use…
Read More
