Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company…
Read MoreWill Facebook users give Graph Search time to evolve?
Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? Middle America and the rest of the non-tech…
Read MoreSocial business and knowledge as an accident of paper
Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are…
Read MoreWhen I cross-post I do it mostly by hand (you should too)
Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you…
Read MoreHow digital marketers can shake the big brother mantle
Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to…
Read MoreSocialOomph offers essential Twitter tools
I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are…
Read MoreDoes your Internet marketing training make you feel dumb?
I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there…
Read More11 digital marketing resolution ideas for ’13
I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do. If…
Read More2013: The year of internet marketing basics
This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in…
Read MorePredictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where…
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