Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011….
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Search goes social–Where should you go?
It’s been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It caused quite a stir,…
Read MoreAre you keeping up with Google?
Is your head spinning? Between Google Instant, Google Preview, and other changes, Google seems to change the organic marketing game on poor SEOs every month. If you are wondering what…
Read MoreDoes your SEO get lost in the translation?
People stop me every day with a burning question: Why don’t I get searchers to come to my international sites the way they do in the U.S.? There’s no one…
Read MoreHow do I avoid the duplicate content penalty?
It can be an enticing solution to a costly problem. You need content to draw searchers to your web site, but who has the time and money to write all…
Read MoreA case study in handling customer disputes
The Internet creates its own set of customer service issues that require their own creative solutions. If you’ve never heard of the site Squidoo, it’s a place that provides expert…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
Read MoreWhy marketers don’t need to care about the iPad
The mania has struck again for another new device. The. One. That. Will. Change. Everything. If you are a publisher, maybe you need to take notice. But if you are…
Read MoreLearn SEO from your spouse
Most couples have at least some trouble discussing their careers with each other, if only because they do very different things. My wife is a full-time homemaker for my four…
Read MoreIs your site ready for search marketing?
Don’t look at me like that. It’s not a dumb question, I swear. I know that I am this so-called expert in search marketing, so you might be wondering why…
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