Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon,…
Read Moree-Commerce
SEO is the top skill for digital marketers
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices…
Read MoreUsing emotion to close the deal in online marketing
If you sell online, you know the problem. How many people place things in their carts but don’t come back? For some e-Commerce companies, they convert fewer than 20% of…
Read MoreThree types of relevant internal links to boost SEO
Last month, I provided three ways to build links in the age of Google Penguin–Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreHoliday spending delivers Q4 gifts to e-Commerce sellers
The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
Read MoreDigital advertising that fits both consumer and marketer
Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at…
Read MoreHoliday season 2011 is over–Are you ready for 2012?
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday…
Read MoreWill Google be your new credit card?
Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Last month, when I talked about Google’s…
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