Do you know a power shopper? Someone who lives to go to the mall? For whom shopping is a hobby? Everyone does—you might even be one of them. Chances are,…
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Driving demand through advanced site search
I am appearing at an e-Commerce Leadership Webinar this Friday at 2 pm US eastern time to explain how you can use your site search engine to drive higher conversion…
Read MoreReduce e-Commerce pogosticking
Way back in 2001, noted usability expert Jared Spool offered a key insight into shopper behavior. Shoppers buy more when they have no need for backtracking, which Spool calls pogosticking—choosing…
Read MoreHow shoppers use your web site
Have you ever wondered exactly what tasks your site visitors undertake when they are shopping for something on your site? If so, you may want to investigate a technique called…
Read MoreThe search for e-mail relevance
E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method…
Read MoreThe death of brand loyalty
What ever happened to brand loyalty? In bygone days, retailers were powerful brands, but today that power has been supplanted by Google. When shoppers turn into searchers, what do you…
Read MoreWhy is search marketing so hard for large sites?
It is actually harder for large companies to succeed at search marketing than it is for smaller ones. The very specialization that makes large organizations work hampers search marketing efforts—too…
Read MoreWhat is holding e-Commerce back?
I had a truly infuriating experience with a local brick and mortar luggage store, and it got me to thinking, “Why didn’t I buy this online?” Why indeed.
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