I posted yesterday on the Software 2008 talk by JupiterResearch’s Edward O’Hara on the Key Trends in 2008, but those trends weren’t the most interesting thing he had to say….
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Is paid search wrong for you?
Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I’ve always told people that…
Read MoreCooking up your web marketing
Thanks to all who provided feedback on yesterday’s post on how “Web Marketing Is Like Cooking,” especially Jennifer Laycock’s nice post at Search Engine Guide. I noticed Seth Godin posted…
Read MoreWeb marketing is like cooking
My wife is a great cook. Not just good. She’s an outstanding cook. I mean restaurant quality. When we first got married, she learned that I loved Indian food, so…
Read MoreHow many times must I apologize?
My Web host has been having major problems, so my blog has been down since last Thursday. Here is the post that I planned for Friday—I hope to be back…
Read MoreYour first time
I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…
Read More“But what else should I read?”
It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
Read MoreWeb 2.0 and the CEO
George Colony of Forrester has a quick and interesting read for what he tells CEOs on Web 2.0 (free registration required). I agree with his points, but I think there…
Read MorePersonalization deepens
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon…
Read MoreOrganic search marketing needs words
I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There’s…
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