I’ve been toying with the idea of opening up my blog for regular contributors, so readers can get a voice other than mine and get it more frequently than I…
Read Moree-Commerce
Are you courting dealaholics?
On Wednesday, I asked whether your marketing was about transactions or relationships, and got some good reaction from readers interested in exploring this idea further. Coincidentally, JupiterResearch recently came out…
Read MoreIs your marketing about transactions or relationship?
I had a very interesting time working with a company the last couple days about how they need to improve their Web site. They are a well-known catalog company with…
Read MoreWhy web marketing favors small business
If you’ve spent your marketing career toiling away in small businesses, and never having enough money to really do your marketing right, fear not. You have enough money now. The…
Read MoreWhat percentage of your site’s visitors should come from search?
In my weekly column for Search Engine Guide, I address a question I received recently on search metrics. Do you know what percentage of your site’s visitors ought to come…
Read MoreSimon says, “Be creative”
My son Dwight entered a room with mirrors on each opposing wall, fascinated by the sight of an unending set of his own reflections. And he did what nine-year-olds tend…
Read MoreHow the web affects advertising
I was lucky enough to appear on the Advertising Show on the radio last evening, discussing some of the important concepts that advertisers need to understand as they transition from…
Read MoreAre you ignoring internet Yellow Pages?
Frequently, when I talk to a small business person who has not yet begun any Internet marketing, I hear the same lament, “I heard it costs a lot of money.”…
Read MoreThe convergence of content management, text analytics, and business intelligence
I spoke this morning to over 100 people, which isn’t news in itself, but you might be surprised when I tell you the topic. These good folks want to know…
Read MoreHow do you Do It Wrong Quickly?
While I was at the Software 2008 conference in Oslo (organized by the Norwegian Computer Society), MediaPlanet asked me a series of questions and taped the results. They’ve been posted…
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