We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the…
Read MoreDigital marketing
Does brand marketing still matter in the digital age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus…
Read MoreUsing web analytics and search marketing for better decision making
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you…
Read MoreWhy every digital marketer needs to watch Amanda Palmer’s TED Talk
What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers? The answer to that last question should be YES,…
Read MoreSEO for marketing executives
As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing…
Read MoreMake the most of content marketing campaigns
Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company…
Read MoreHow digital marketers can shake the big brother mantle
Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to…
Read MoreIs social media all the market research you need?
In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One…
Read MoreDoes your Internet marketing training make you feel dumb?
I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there…
Read MoreShould CMO stand for cheap marketing officer?
I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just…
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