Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our…
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5 Steps to customer data hygiene: it’s not sexy, but it’s essential
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a…
Read MoreBeware of dubious data providers: A 9-point checklist
Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B2B marketer, I am always interested in…
Read MoreB2B prospecting data just keeps getting better
The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically…
Read MoreBuilding your B2B marketing database
Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when…
Read MorePredictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where…
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