The Internet creates its own set of customer service issues that require their own creative solutions. If you’ve never heard of the site Squidoo, it’s a place that provides expert…
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How can our products be remarkable?
Seth Godin is fond of saying that we must make our products and our companies remarkable, but it’s easier to say than to do (as Seth well knows). And I…
Read MoreThe Internet’s calling, you need to step up your game
Complacency is deadly. From an evolutionary perspective, every creature with a brain stem knows this intuitively. Yet time and again corporations, that most evolved creature of human organization, seem to…
Read MoreFacebook Fans: The Ultimate Misnomer?
Facebook is getting some serious attention these days and for good reason. There are some interesting ways to stay in touch with your friends and reconnect with some people that…
Read MoreDo you present one face to your customer?
This might seem like silly question for a one-person business (“I only have one face”), but as your company gets larger, it becomes critically important. I started thinking about this…
Read MoreDon’t make your small company look like a big company
As customers become more demanding, small businesses are naturally trying to provide the same kinds of perks that customers get from their larger competitors. But how did a recent service…
Read MoreDoes personalization really work?
After my post on personalization yesterday on personalization, someone asked me, “Does personalization really work?” I don’t think he meant that kind of thing that I proposed yesterday (to make…
Read MoreOffice Depot loses a customer
I don’t often use my own experiences in my blog, but my recent visit to my local Office Depot store in search of some multipurpose paper for my printer led…
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