Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Your customers hang out online but they didn’t turn into robots, so the offline part of your…
Read MoreCustomer experience
Customer experiences drive change
Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be…
Read MoreIs your marketing more than just a good idea?
I’ve been traveling an awful lot lately on many different airlines, and I’ve been given a close-up view of the travel industry. As you might expect, someone who travels as…
Read MoreIs your IT team still designing your Web site?
Back in the late ’90s, just putting up a Web site was a technical feat. Things broke every minute of the day and none of us really knew how to…
Read MoreIt takes a village idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…
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