I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
Read MoreContent marketing
Do-it-yourself influencer marketing
Chris Abraham’s latest webinar was about influencer marketing. You can view and download Chris’s slides here. You built it, where are they? Unless you’re a celebrity, influencers won’t come to…
Read MoreBehind the writer’s desk: all the magic happens in the editing
Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope. Its emptiness – the long scroll…
Read MoreUsing email effectively in your content marketing
Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still…
Read More
Make the most of your CRM this year
Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of…
Read MoreThe most important questions to make your marketing work
Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a…
Read MoreAttention, hamsters! Get off the content treadwheel
Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day….
Read MoreNew Year, new thinking in content marketing
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should…
Read MoreContent marketing: how process powers success
Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try…
Read More
Your website must adapt based on data
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many…
Read More
