Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read MoreCommunication
What is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
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6 assumptions push marketing gets wrong
I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received, but when I went to post the slides, I realized that…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
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Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
Read MoreInformation overload: beyond better filters
Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can…
Read MoreMarketing to your own IT department
Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many…
Read MoreDo you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. What do I mean by…
Read MoreDefining Corporate Listening In the Online Age
If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate…
Read MoreSocial Media Listening Is Sound Business Practice
How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more…
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