It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
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What do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
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How can small businesses measure offline sales?
Big companies use big systems to track their Web marketing activity all the way through to a sale. But what do small businesses do? E-commerce companies have it easy, but…
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How do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreInternet marketing requires courage
Most of you know I named my second book, “Do It Wrong Quickly,” which is a snarky way of saying you won’t get it perfect, so you can’t let that…
Read MoreShould I re-publish content on my blog?
We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we’ve ever seen before. And, to some extent, that’s true. But if…
Read MoreSmall business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
Read MoreSmall Businesses Must Choose Partners Carefully
Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business?…
Read MoreWant web marketing success? Experiment!
Back from a week off with my family because the kids had off for winter break. While I was away, Internet Evolution posted my latest column, which I hope that…
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