I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
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Search marketing is not about you
If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…
Read MoreDo you use technology to optimize for customers?
Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example…
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Organic search marketing in a transparent world
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
Read MoreDo Your Employees Know Your Social Media Guidelines?
Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
Read MoreAre SMBs the Chicago Cubs of internet marketing?
I have written for the past several years about SMBs and their need to do Internet marketing. I still believe that with all of my heart. There is, however, sometimes…
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Translators aren’t search experts
I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreThe Internet blurs the old organizational lines
Who owns the Internet? Obviously no one actually owns the Internet, but this is a question that I hear every day from big companies, because they want to know which…
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Stop selling your products!
We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
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