Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
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The joys (and dangers) of crowdsourced marketing
It almost sounds magical–a system with an on-demand supply of incredibly cheap labor (pennies for many tasks) that is available by simply posting a request on a Web site. Amazon’s…
Read MoreDoes the Internet show the true colors of your business?
I see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front…
Read MoreWe have nothing to fear except social media itself
Is your company afraid of social media? I don’t mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and…
Read MoreWorking your social network
I’m blessed. I’m the first to admit it. I’ve never been out of work, and although I’d love to tell you that it is due to my superior skills and…
Read MoreCustomer service, 140 characters at a time
It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly…
Read MoreFoursquare in favor of location-based marketing
Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreBen Cooper of ThinkFinance.com
You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind…
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If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
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