My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind…
Read MoreBusiness
Untangled web: The internet keeps changing marketing
I listen to people constantly lament about all the awful things that the Internet has wrought, from cyberbullying to identity theft to arcane new scams that only a rocket scientist…
Read MoreWhat’s a Facebook fan worth?
I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreDennis Haugan of T-Mobile on curating web content
I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of…
Read MoreWin in Social Media by Treating Employees Right
I was flipping through a copy of Fast Company when I saw another one of those quotes. You know the kind I mean, where the CEO talks about how treating…
Read More
Is your SEO strategy to barely avoid spamming?
When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles…
Read MoreCalling attention to yourself
I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you…
Read MoreIs marketing more than a trick?
I’m a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the…
Read More
IBM buys Coremetrics as the analytics battle heats up
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
Read MoreAre you fighting social media?
I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted…
Read More
