I am old, so I remember the Walt Kelly comic strip from the ’60s called Pogo, of which the most famous line ever was “I have met the enemy and…
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Are SMBs Slowing Down on Social Media Usage?
I realize that the terms “social media” and “slowing down” are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the…
Read MoreDoes experimental marketing require lots of customers?
Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that…
Read MoreForget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreHow to succeed at affiliate marketing
Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. All…
Read MoreContent anticipation: The power of the magazine
When it comes to content, it is quite popular these days to herald the coming of the full digital age. The industry of digital marketing and online content marketing industry…
Read MoreMarketing the mom and pop shop way
I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next…
Read MoreWhen are you operating in public?
I had several people talk to me about my recent post, “Do you know how to operate in public?” State Farm was embarrassed when a private letter was publicized in…
Read MoreWhat does your business stand for?
Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I’m talking about the bland kind of corporate good citizenship that is…
Read MoreDo you know how to operate in public?
A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…
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