Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
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American Express Manufactures a Holiday
Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven’t seen the birth of a holiday since Sweetest…
Read MoreIs branding more important than direct marketing?
Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreMy CMO doesn’t think search marketing is “sexy”
Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that…
Read MoreGrowing your business in a world without Google
How much of your traffic comes from search engines? How much from Google? If you’re like most businesses, you probably get a fair bit of your traffic from the Big…
Read More10 tips for selling search to the C-Suite
I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative), on a subject that I am often asked about, “How do you get C-level execs…
Read MoreMarketers must be professional speakers
These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in…
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Location marketing for the SMB
Local Internet marketing is getting a fair amount of attention these days, and for good reason. People search for stuff to do, places to go, and things to buy on…
Read MoreWhat if my competitor is fabricating bad reviews?
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides)….
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