Not long ago, I reviewed the latest edition of Terms of Engagement, the great book on organizational change by Dick Axelrod that helps you engage the people you need to…
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Are colleges waking up to social media?
My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She…
Read MoreThe internet industry races forward and leaves opportunity in the dust
There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the…
Read MoreLocal Search isn’t always so local
You’re probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven’t realized how important it is for…
Read MoreGroupon’s competition isn’t LivingSocial. It’s Amazon.
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. Simple math says that’s pretty sweet. I bought it. It…
Read MoreWhat’s the most important marketing skill for 2011?
Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine…
Read MoreThe Gap in Marketing Thinking
Social media isn’t always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there’s no doubt that…
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An open letter to Google on local marketing and people
We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current…
Read MoreMy CEO does not believe in paid search
Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve…
Read MoreSocial media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. That’s true no longer. You could count on the majority of your customers making…
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