Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That’s billion. With a “B”. Pretty good, huh? For GOOG, anyways. But what about for…
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What’s happening in social media listening?
Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had…
Read MoreScaling Social Intelligence Across the Enterprise
I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this…
Read MoreWill social media listening replace market research?
Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world…
Read MoreAre you following a “tail lights” strategy?
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what…
Read MoreWhy give priority to mobile and social marketing?
The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
Read MoreWhich Google do your customers use? Which Facebook? Which Twitter?
For years, technology providers have sold marketers on the notion of “one-to-one” marketing. “Just imagine,” they say, “being able to deliver the right message, to the right customer, at the…
Read MoreMoney alone can’t buy digital marketing success
I’ve been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing…
Read MoreWhy digital marketing challenges everyone
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your…
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