When I speak, I usually look for a show of hands and I typically find that just one in four companies has a social media listening program. And I am…
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Holiday season 2011 is over–Are you ready for 2012?
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday…
Read MoreBean counters and Innovators: Facing off on social media ROI
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject…
Read MoreMr. Executive: What are you really saying about internet marketing?
Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What I…
Read MoreGoogle+ for Business doesn’t have a lot of pluses
So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Lots of businesses…
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Google+? No, Google Place
Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice…
Read MoreWhat text analytics do you need for social listening?
Most of you know that I serve as Chief Strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Most of you probably also know that…
Read MoreInternet industry assumptions can be dangerous for SMB’s
I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and…
Read MoreHow deeply do you respond to customers in public?
Recently, I wrote a post that recommended, “Don’t be afraid of fake reviews,” to help business owners know how to respond to an angry post in social media. To make…
Read MoreYou’ve probably over-farmed your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is…
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