Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
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Images might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
Read MoreEmployees represent their companies online, like it or not
In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when…
Read MoreThe sorry state of internet news
I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to…
Read MoreWanted: Social Media Reality
This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social…
Read MoreMarketing is so much more than advertising
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with…
Read MoreAre you constantly removing “conversion friction”?
You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king…
Read MoreWhat We THINK We Know About Social Media Can Hurt Us
You’re probably thinking that I have lost my ability to turn a phrase. The traditional version of what I have stated in the headline is something along the lines of…
Read MoreDo tricky marketing claims really help you as a marketer?
“Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?…
Read MoreGet over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six…
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