Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears…
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How to think about differentiation for your business
I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn…
Read MoreIs social media all the market research you need?
In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One…
Read MoreDoes your Internet marketing training make you feel dumb?
I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there…
Read MoreShould CMO stand for cheap marketing officer?
I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just…
Read MoreHow does your team get digital marketing training?
Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough…
Read MoreToo busy with clients to post to my blog
Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed…
Read MoreIs it time for your marketing to include a mobile app?
It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in…
Read MoreFacebook is now a local search tool for those on-the-go
On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on…
Read MoreSocial software adoption: Riding the hype curve
There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other…
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