Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
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It’s normal to be bad before you’re good
I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. I was out at…
Read MoreDIY Digital PR (Online Engagement & Blogger Outreach)
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing…
Read MoreThe long tail of blogger outreach
I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when…
Read MoreAdapting to a Social Media Fast
I don’t pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast…
Read MoreWhere should I host my blog?
If you’re thinking of starting a blog, one of your first decisions is where it should go. You hear about getting Movable Type or WordPress for your Web site. Or…
Read MoreGet inspired to blog with Blog Blazers
I frequently recommend to clients that they should start a blog. Not to every client, mind you–blogs aren’t for everyone–but many companies should. Sometimes, I can help them, but there…
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