I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
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Fire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreSocial media writes your biography in real time
As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice…
Read MoreHow do you post to your blog every day?
One of my colleagues calls me “committed.” Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How…
Read MoreDear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
Read MoreWhat can social media do for me in a PR crisis?
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
Read MoreShould I re-publish content on my blog?
We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we’ve ever seen before. And, to some extent, that’s true. But if…
Read MoreBlogging 101
I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.)…
Read MoreWas SETI@home the first social network?
How did a lot of people get their start in social networking back before Facebook, Twitter, Friendfeed and blogs existed? They got their geek on and signed up for SETI@Home….
Read MoreFTC and blogger disclosures
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
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