I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
Read Moreagile marketing
Digital marketing is less about knowledge than about bravery
I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to…
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Top 3 LinkedIn profile mistakes that professionals make
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for…
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Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
Read MoreIs your marketing running on excuses?
One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The…
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3 Insights from Search Insider Summit
I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. I love this conference because it is composed…
Read MoreMarketers are human beings, and human beings need data
Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their…
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Lead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
Read MoreDoes agile marketing need to include technology?
Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app,…
Read MoreStop working so hard on your marketing
I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing…
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