Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app,…
Read MoreAgile Marketing
Stop working so hard on your marketing
I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing…
Read MoreWhat’s stopping your team from agile marketing?
Agile marketing is getting hotter and hotter. But it’s not getting easier and easier. Despite how much you want to move faster and faster, your team might not feel the…
Read MoreAgile Marketing is an acquired taste
I spent last week at the National Speaker’s Association annual convention. I was lucky to be named a Certified Speaking Professional and they gave me this medal to wear around…
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Employee engagement impacts brand experience
How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of…
Read MoreAided by Big Data… location is everything!
Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town…
Read MoreDo you want to be a marketer or do marketing?
I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
Read More3 Big trends converging for big branding opportunities
The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which…
Read MoreDo you know how fast to move with your agile marketing?
I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible. They are all large companies and…
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