I spoke today at the Search Engine Strategies Conference in New York City (you can download my talk on Converting Visitors Into Buyers), and I was gratified by the response…
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How do you Do It Wrong Quickly?
While I was at the Software 2008 conference in Oslo (organized by the Norwegian Computer Society), MediaPlanet asked me a series of questions and taped the results. They’ve been posted…
Read MoreSearch marketing for pharmaceuticals
It’s nice to be back after a long vacation. My vacation actually ended yesterday, when I spent the day in Philadelphia at the ExL Pharma conference for search marketing. I…
Read MoreA Do It Wrong Quickly intranet
I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. One question in…
Read MoreJupiterMedia’s key trends in 2008
I gave a speech yesterday in Oslo on Do It Wrong Quickly and you can download the slides for the talk if you are interested. But I hung around to…
Read MoreHow do you make Internet marketing vital?
I often write about what to do in the face of management who just don’t “get” Internet marketing—a whole chapter in Do It Wrong Quickly is devoted to helping your…
Read MoreRonny Kohavi of Microsoft on controlled experiments
Regular readers know how much I care about experimentation in marketing. Seth Godin is starting to call this “layering” and it’s at the heart of my book, Do It Wrong…
Read MoreCan you ever overdo experimental marketing?
I spend a lot of time talking about getting started on something instead of spending so much time contemplating what to do, and designing the perfect plan. Internet marketing is…
Read MoreCooking up your web marketing
Thanks to all who provided feedback on yesterday’s post on how “Web Marketing Is Like Cooking,” especially Jennifer Laycock’s nice post at Search Engine Guide. I noticed Seth Godin posted…
Read MoreTesting designed to annoy customers
Regular readers know that “do it wrong quickly” is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media…
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