I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to…
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Blogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreKeep blogging even after you resent your blog
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s…
Read MoreMarketing is so much more than advertising
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with…
Read MoreSiri, advertising and reality
In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new…
Read MoreThe Schizophrenic Nature of Facebook Ads
As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreDigital advertising that fits both consumer and marketer
Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at…
Read MoreIs the Valley mindset leaving $60 billion on the table?
I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet…
Read MoreDoes the Internet allow more differentiation?
If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
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