After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old…
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Why Twitter ads draw a big “So what?” from me
There has always been considerable buzz around just how Twitter would make money. Everyone has always been so concerned for the welfare of Twitter. Why? I honestly don’t know. Maybe…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreDear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
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How do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreHow newspapers can use social media
Last week, I wrote about hyperlocal news, the new strategy that many hope will save traditional newspapers. I talked about the need not to focus only on new content, but…
Read MoreHow newspapers can adapt to survive
Newspapers are dead. Haven’t you heard? Yep, it says so in every blog you read. What killed them, exactly? The Internet, that’s what. You see, every story you can read…
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Using Google strategies for Facebook ads
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just…
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Use caution when buying search marketing services
This will not be an unfamiliar cry from people who have read my posts before, wherever that may have been. I am sure I have used the words caution, sales,…
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