I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background)…
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Are you retargeting your out-of-stocks?
Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
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So what is native advertising?
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content,…
Read MoreInternet of Things and real time planning, or how devices talk and plan ahead
In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a…
Read MoreIs what you don’t know about ad fraud costing you big money?
Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?…
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How does paid search spending vary across your industry?
One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreEmbrace your inner realtor when selling social media
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been…
Read MoreFacebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I…
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